In a faraway place, long, long ago (around the 1970s), there were but a few football games on television.
Monday Night Football was in full bloom yet there were still only regional Sunday professional games and a handful of college games available on Saturdays. There was no NFL Network or Hulu or vast internet on which you could find any game anytime from anywhere.
Then consider the incredible popularity of fantasy football and sports betting that have helped catapult football into the No. 1 sport in America.
Well times have changed, and with it the opportunities for pizzerias. Here are a few numbers you may find inspiring: By the end of the last NFL season, 202 million fans tuned in with NFL game viewership nearly tripling primetime broadcasts. Forty of the 50 most-watched shows were NFL games; Thursday night football viewership was up 53 percent and for the third consecutive year, NFL games were the most-watched show in all 17 weeks.
Football – either pro or college – is on almost seven days a week providing you, the pizzeria owner, to grab the football and score big with increased sales.
Promotions may be dominated by the big guys like Pizza Hut® and Domino’s®, but whether you have one location or many, you can piggyback on their ideas. Here are a few promotions to consider:
The football season starts tonight, make sure your customers have plenty to cheer about, including abundant amounts of pepperoni, America’s favorite pizza topping.