May 11 2015
IPay. Email blasts. Enhanced websites. Mobile apps. Online ordering. It makes your head spin just thinking about it.
The list of technology applications and marketing strategies goes on and on and where they stop nobody knows. So, if you are not in line to go online now and don’t have the latest digital marketing, you had better get onboard quickly.
According to many studies, more than 70% of consumers say they have placed an order online. Nearly 60% of Papa Johns’ sales come from online ordering. Domino’s does more than 45% of its business online. And those are just the pizza joints.
Mobile retailing’s transition “from momentum to mainstream” has made it an essential part of the everyday retail world, according to Chain Store Age. Every form of retail – from the old stalwarts like Amazon to mainline retailers like Target to every specialty shop on every corner – has worked the mobile phone into its business practices.
Here’s a little number you should know: There are almost as many mobile phone subscriptions as there are people in the world: 6.8 billion vs. about seven billion inhabitants. Mobile phones are no longer phones, but ordering and paying devices.
It boils down to convenience. We all know about the Millennials and their impatience which is driven by their mobility. They are constantly shopping for something new but are intensely loyal when they find something they like and use fast and conveniently. Coming generations will even be more attuned and probably more discerning and fickle.
This is relatively old news as mobile technology has become the key driver for all kinds of restaurants. If you own a restaurant, online ordering should be the focal point of your website and marketing offering the following benefits:
Some of this may be old hat to you. If so, congratulations on entering the new technology age. When talking with an online service ask them about their enhanced services and the features they’re offering to stay ahead of the game. They can help guide you through the tech maze and give you a competitive edge.