As I sat in the dentist’s chair numbed and waiting to have my teeth worked on, I wondered if all this pain and anxiety was worth it.
My dentist warned me that if I didn’t do the work, I might lose a tooth or two down the road. That would be more costly and more debilitating. I might even have trouble chewing my food and I love my food!
I, of course, listened to my dental practitioner, a wise and experienced professional whose job it was not to do surgery unless it was absolutely necessary. He had, in the past, cautioned me that I had to maintain my dental hygiene in order to deter such dire actions. I obviously wasn’t great at listening to his advice.
All of this made me think of the dozens of would-be clients to whom I have proposed marketing plans over the years. I have had my share of success but am always baffled by those who not only turn me down but don’t even enact a workable marketing plan.
How, does dental work relate to marketing?
Without being trite, many businesses relate marketing to pulling teeth. They are only going to go for it if they absolutely have to. To them, it is a painful process that costs money, and they are skeptical about the return on investment.
In fact, marketing is perhaps the best preventative medicine a business can do so that they do not lose teeth…I mean money.
A long term, well-planned marketing program can not only strengthen one’s brand but ensure success down the road. Consider marketing the “flossing” of your company’s brand integrity. Regular, daily maintenance can save you lots of pain down the road.
So, like a good dentist/marketing man I suggest:
Follow these steps and your mouth…I mean your business will thank you.
Rich Leivenberg – The Food Connector