Oct 20 2015
Instead of asking what’s hot in the coffee world, it’s more appropriate to ask what’s cool! Coffee connoisseurs throughout the world are raising their mugs filled with cold-brew coffee.
There are so many options in the coffee world these days. Just about every respectable restaurant serves a variation of espresso and cappuccino. French roast is now the expected premium roast along with a multitude of strengths and style from a growing number of countries.
You could go crazy trying to satisfy everyone’s taste, but with cold-brew you are tapping into a potential gold mine of both flavor and profit.
Like its name, cold-brew is brewed cold as compared to iced coffee, which is hot coffee served over ice. The coffee grounds steep in water for about 24 hours producing a very concentrated liquid. Baristas then dilute the coffee with up to 50 percent water, and serve it cool.
Consumers are loving cold-brew coffee for a number of reasons:
Remember, the last thing people taste at your restaurant is coffee; so it had better be good. And coffee drinkers are notorious tasters who like to try new types of caffeine drinks.
Like many trendy items, you can get more for a cup or glass of cold-brewed coffee than basic iced coffee. Starbucks®, for instance, charges $3.25 for a “grande” cold-brew vs. $2.65 for an iced coffee.
That makes a cup of cold-brewed coffee a potentially big profit item … and that is the hippest thing you can have on the menu.