Our Take

Musings on the Foodservice Industry

Making a Difference – One Berry at a Time

Mar 07 2017

The foodservice industry is clamoring for more fresh berries across all segments of the marketplace, according to the California Giant Berry Farms. The demand is so perceptible that the Watsonville, CA-based farm co-op recently appointed industry veteran Tom Smith to the newly formed position of director of foodservice where he will assist with marketing and 

Cold-Brewed Coffee: It’s Hip, Cool and Very Profitable

Oct 20 2015

Instead of asking what’s hot in the coffee world, it’s more appropriate to ask what’s cool!  Coffee connoisseurs throughout the world are raising their mugs filled with cold-brew coffee. There are so many options in the coffee world these days.  Just about every respectable restaurant serves a variation of espresso and cappuccino.  French roast is 

Why the New EMV Credit Cards Make Your Business Safer

Oct 15 2015

No business wants to be the next victim of a credit card data hack. We are all far too familiar with the story of how Target shoppers had their credit card information stolen during the 2013 holiday season. Malware installed on payment terminals collected names, card numbers, and expiration dates for about 40 million accounts. 

Make Halloween Pizza Sales a Frightful Good Time

Oct 13 2015

Trailing only the Super Bowl, Halloween consistently drives the highest number of pizza sales in a single day. That’s quite a treat for pizzerias! But the trick is how to maximize the day? Pizza and Halloween have become the perfect match, as families want a quick, hearty dinner before heading out for trick or treating. 

Trash and Technology

Oct 07 2015

Americans have grown accustomed to the steady march of new technology. Many challenges that face our country seem to be solved using new ways of thinking. Can technology resolve the problem of trash? The average American produces nearly 130 pounds of trash a month. A recent article in the magazine “Nature,” asks people to consider 

New Study has “Revealing” Take on Pizza Lovers

Oct 01 2015

Here was an interesting survey question: If you had to choose, would you give up sex or pizza for a period of one year? A recent study of Millennials and their relationship to pizza, found that the allure of the pie is greater than that of the body for over six million adults or about 

“Waste Not, Want Not”

Aug 26 2015

If you have a restaurant, no matter where you stand on global warming and climate change, recycling, composting and just reducing your carbon footprint in some small way, every day, is a noble, feel-good gesture. Customers will hopefully notice which should yield a profit incentive for businesses: Buying local, reducing packaging, and cutting back on 

5 Tips for Overcoming the Dog Days of Summer

Aug 14 2015

Summertime is not really Pizza time. In the summer, we head outdoors for picnics and barbecues. We look for shade where we can relax while enjoying sandwiches, salads, fruit and a cold beverage.  We go to the ballgame, the beach and the park and a little less often to the pizza parlor. In case you’re 

You’re Invited to the Millennials’ Tea Party

May 18 2015

What is hip, hot, cold, healthy, and very profitable and taking a run at the dominance of coffee as America’s beverage of choice? If you said tea, then you cheated and read the headline of this blog.  Tea drinkers should not be pigeon-holed as health nuts or elderly ladies.  It may surprise you, considering the 

Mobile Goes Mainstream: Are you Online?

May 11 2015

IPay.  Email blasts. Enhanced websites. Mobile apps. Online ordering. It makes your head spin just thinking about it. The list of technology applications and marketing strategies goes on and on and where they stop nobody knows. So, if you are not in line to go online now and don’t have the latest digital marketing, you