Our Take

Musings on the Foodservice Industry

How to Use SMS to Boost Holiday Restaurant Business

Dec 13 2017

The holiday season is one of the most active times of the year for most consumers. As they leave their homes to shop or complete other holiday errands, they often decide to eat at least one meal at a restaurant before returning home. To get your share of this holiday business, you need to engage 

Ultimate Beginners Guide to Create a Blog

Oct 19 2017

Advising how to create a blog is easy and completely useless. If you aren’t really passionate about anything, if there isn’t something you can talk about for hours on end, then building a blog is not for you and there is nothing to discuss. If such a topic – or topics? – exists, then advising how to share it 

The art of marketing typography

Nov 18 2016

Marketers and small-business owners need to recognize the fact that advertising success is all contained within the details. Companies are granted only a tiny window to make an impression with a customer, engage them, convert them and retain them for long periods of time. For this reason and many more, every single element of marketing