Our Take

Musings on the Foodservice Industry

Adapting Your Business for Success during COVID-19

Apr 21 2020

The outbreak of COVID-19 has made an enormous impact on our country. The restaurant industry has been significantly influenced, as thousands of restaurants, bakeries, and cafes have been forced to work around imposed safety guidelines. There are several measures that operators can take to remain safe and successful during this hectic time.

All operators must emphasize sanitation measures for the safety of their employees and potential customers. This starts with demanding strong personal hygiene from every employee and encouraging constant handwashing, especially from employees that handle food. Gloves should be worn by employees in the kitchen to limit personal contact with food, and high-quality cleaning agents can be used to disinfect to-go bags and common surfaces. Taking these sanitation steps will help keep your employees and customers safe.

Providing customers with an effective online ordering system is important for any operator wishing to sustain sales during the outbreak. As the vast majority of your sales will be conducted through mobile orders, it must be a priority to make the ordering experience as easy as possible for the customer. Operators can offer ordering capability across a variety of different platforms, such as over the phone, website, text, or mobile application. No matter the platform, operators should encourage customers to conduct online payments for their orders. This will reduce interaction between employees and customers and add efficiency to your take-out and delivery services.

Taking these precautions is essential during this uncertain time, and helps protect both your employees and customers. Be sure to check back next week for more useful information!