“9 out of 10 products are introduced, to fill a void in the company’s product line, not to fill a void in the market.” Al Ries & Jack Trout- authors of “Positioning”. Not much about new product development has changed since 1981, when the marketing classic, “Positioning”, introduced a generation to the concept. This was
From our friend and colleague – Bill Marvin, The Restaurant Doctor – These were taken from a list of 101 sent to me by Bob Hayes of Chart House years ago. Thanks, Bob! It doesn’t seem like much has changed about life in the restaurant biz! Not all birthdays really are. No dishwasher enjoys classical
What can show better the economic and social development of a nation than a thriving pizza business? Myron Spolsky, a Canadian of Ukrainian descent, moved to Ukraine 29 years ago and in three decades built a successful pizza brand in the country’s capital of Kyiv. Today it has two locations, unique takeout and delivery services,
There’s a new world on the street and savvy business leaders and marketers are paying attention to what the young generation likes and how it behaves. Specifically, the focus is on millennials, who at 18-31 years of age are considered today’s generation. This age cohort is dictating how the business world must change its
When communication between those that manage your restaurant and your staff is difficult, texting can make communication more effective. SMS is a great way to schedule employees, remind staff about upcoming training, and share useful information. When you can reach your staff using a mobile device, you can get response in minutes instead of having
CHD Expert Identifies Restaurants with Over $5 Million in Annual Sales America’s top-grossing restaurants set the standard for operators across the nation. (Chicago, IL – February 27, 2017) – On February 16, 2017 countless restaurants across the USA shut their doors or served limited menus for the day, as a result of the “Day without immigrants”
Americans witness this national phenomenon on average four or five times a week. While we’re enjoying a meal at our favorite restaurant, we simultaneously observe a demographic microcosm of the United States in action. Restaurants, the largest private employer in the country, mimic America’s inclusive, diverse and multicultural character that has evolved during 241 years.
“Cutting prices or putting things on sale is not sustainable business strategy.” Howard Schultz, CEO, Starbucks Many people understand the concept of integrity. As a corporate buzzword and general life stance, integrity is popular. In fact, many people agree about what behavior demonstrates integrity and what behavior does not. It’s generally referred to as shared
The foodservice industry is clamoring for more fresh berries across all segments of the marketplace, according to the California Giant Berry Farms. The demand is so perceptible that the Watsonville, CA-based farm co-op recently appointed industry veteran Tom Smith to the newly formed position of director of foodservice where he will assist with marketing and
Throughout the world’s coffee lands, beekeeping has been proven effective not only in providing additional sources of food and income for farmers through honey production, but in promoting coffee plant health and yields on working farms and throughout entire agricultural communities.
Taking this reciprocal relationship to its next logical step, Bellingham, Wash.-based importer Onyx Coffee — whose core business is related to cultivating relationships with coffee farmers in the highlands of Guatemala — has launched a new side venture called …