Our Take

Musings on the Foodservice Industry

Nothing Can Replace Distributors’ Knowledge, Service and Dedication

At Legacy Foodservice Alliance’s Marketplace in Richmond, VA, last month, we had the opportunity to speak with its distributor-members about the state of business on the street. They spoke of common and uncommon challenges that their customers face that affect their businesses. Regardless of the market segment or location, the bottom line is that distributors 



Distributors’ Value Goes Beyond Price of a Product

Changing consumer lifestyles and operator needs have forced customer-oriented foodservice distributors to step up to the plate to help their end users deal with more than merely the price of a No. 10 can of corn. Suzanne Rajczi, longtime executive at Ginsberg’s Foods Inc., Hudson, NY, who was named ceo last January, observed that heading 



The Rise of Video Promotion

Establishing and sustaining a presence on social media is vital for pizzerias looking to attract new customers. Self-promotion on various sites, such as Facebook and Instagram, require writing some copy and posting a photo about a new dish or a big sale. While both are effective marketing methods, there is another alluring tool to consider: Creating videos. YouTube viewership numbers are in the stratosphere … let’s start with one billion. …

The post: The Rise of Video Promotion appeared first on The Food Connector.



Why do so many foodservice sales people fail?

Why do so many people come into selling and after a year or two they are gone? Here are the reasons that sound good. These reasons justify, in the failures mind, the decision that selling is not for them. These reasons justify their failure. “This is not worth it.” “There must be a better way 



The Rise of Specialty Pizza

Of all the cooking tricks we love, there is nothing like the sight of a Pizzaiolo tossing a ring of unmade pizza dough high in the air with all the agility of a circus juggler. The pizza maker then adds some tomato sauce, cheese and pepperoni or sausage and place it in the oven.  Today, that Pizzaiolo is as much a gourmet chef as he is a simple pie maker, …

The post: The Rise of Specialty Pizza appeared first on The Food Connector.



$100 MILLION BY BEING A MENSCH

Elliot Begoun is the Principal of The Intertwine Group a practice focused on accelerating the growth of emerging food and beverage brands. He helps clients gain distribution, build velocity, and win share of stomach. His articles appear in publications such as the Huffington Post, SmartBrief, and Food Dive   I love a good bagel, and 



DSRs can boost their value by focusing on customers’ needs

At a time when some “links” in the foodservice supply chain are belittling the value of distributor sales reps, veteran salesmanship consultant and author Bob Oros advises DSRs to turn the tables around by being creative and focusing on their customers’ needs. Oros advises DSRs to use the Amazon approach – know what operators want 



6 Things You Didn’t Know Your Customers Want

The customer is always right. Right? And you must work hard to distinguish yourself from the competition. How do you make sure the customers always pick you among your competitors? I bet your restaurant has something unique about it. Customers are drawn by this. They appreciate you seeing a gap in the market. But novelty 



Why Tech and Food are not the Same

By Elliot Begoun  At its core, food serves a very basic purpose to sustain life, to nourish. But, it’s so much more than that. Food is how we celebrate, love, explore, gather, comfort. Personally, I have an odd relationship with food. It is both my passion and my nemesis. Food has been my life’s work. 



126 EXPERT IDEAS FOR YOUR RESTAURANT BUSINESS PLAN

The fact that everybody needs food and that this need occurs every day, makes running a food business fun, exciting, and so full of possibilities. But just because food is a universal need doesn’t necessarily mean every food business is bound for success. With so much competition in the food business industry today, it’ll all 



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