I remember being a kid and looking forward to Halloween. So much hesitation and agitation over what costume to wear; Batman, GI Joe, hobo or a ghost, the classic white sheet with eyes cut out. Growing up in the mid-Atlantic, it really did not matter, by the end of October; we all wore coats that covered our getup anyway.
Over the past twenty years, Halloween has become a BIG American holiday. It is the number two holiday, behind Christmas, in terms of commercial success. People spend over four billion dollars annually during the Halloween season on costumes, candy, parties, and decorations. According to the National Confectioner’s Association, Halloween candy sales account for one quarter of all of the candy sold in the United States.
Businesses of all types promote Halloween by decorating their stores, giving out candy and encouraging participation of staff and customers. The small town where I live closes off the main street from 1:00-4:00 the Saturday before Halloween. All the merchants give out candy and the community goes store-to-store in costume. The event has become huge and thousands of people attend. One thing is certain, no matter how the economy is doing, or what gas prices are, parents will spend lots of money to keep their kids happy on Halloween. Now is the time to scare some extra sales out of your regular customers and some new customers too.
What will you do to promote Halloween? Here are some ideas:
The key is to be creative and promote louder than your competition. Halloween originated as a night to scare kids and adults alike. Build business and be part of the community and Halloween won’t be scary at all … BOO.