Instead of asking what’s hot in the coffee world, it’s more appropriate to ask what’s cool! Coffee connoisseurs throughout the world are raising their mugs filled with cold-brew coffee.
There are so many options in the coffee world these days. Just about every respectable restaurant serves a variation of espresso and cappuccino. French roast is now the expected premium roast along with a multitude of strengths and style from a growing number of countries.
You could go crazy trying to satisfy everyone’s taste, but with cold-brew you are tapping into a potential gold mine of both flavor and profit.
Like its name, cold-brew is brewed cold as compared to iced coffee, which is hot coffee served over ice. The coffee grounds steep in water for about 24 hours producing a very concentrated liquid. Baristas then dilute the coffee with up to 50 percent water, and serve it cool.
Consumers are loving cold-brew coffee for a number of reasons:
Remember, the last thing people taste at your restaurant is coffee; so it had better be good. And coffee drinkers are notorious tasters who like to try new types of caffeine drinks.
Like many trendy items, you can get more for a cup or glass of cold-brewed coffee than basic iced coffee. Starbucks®, for instance, charges $3.25 for a “grande” cold-brew vs. $2.65 for an iced coffee.
That makes a cup of cold-brewed coffee a potentially big profit item … and that is the hippest thing you can have on the menu.