Our Take

Musings on the Foodservice Industry

Loyalty Programs: Creating and Maintaining Long-term Customers

Pizzerias are neighborhood fixtures, serving the community as a friendly hotspot to dine in or to order take out. People tend to select a favorite pizza place and stick to it for a variety of reasons: preferred pizzas and toppings, convenient location, speedy delivery, the atmosphere of the restaurant itself, or for the excellent loyalty program. Every pizzeria strives to have loyal customers as they are the building blocks of …

The post: Loyalty Programs: Creating and Maintaining Long-term Customers appeared first on The Food Connector.



Email Marketing – Great Way to Increase Sales

In our digitally-focused world, having a presence online is vital for any business to succeed. Establishing a seamless system where a pizzeria’s website is linked to its social media accounts is an indirect way to cement an online presence. A more direct way is to promote to your customers using email marketing. There’s no more straightforward approach than to send messages to potential customers on their cell phones, laptops, desktops …

The post: Email Marketing – Great Way to Increase Sales appeared first on The Food Connector.



Coffee Blossom Honey

Throughout the world’s coffee lands, beekeeping has been proven effective not only in providing additional sources of food and income for farmers through honey production, but in promoting coffee plant health and yields on working farms and throughout entire agricultural communities.

Taking this reciprocal relationship to its next logical step, Bellingham, Wash.-based importer Onyx Coffee — whose core business is related to cultivating relationships with coffee farmers in the highlands of Guatemala — has launched a new side venture called …



With People & Planet, Peet’s Offers Sustainability

Emeryville, Calif.-based Peet’s Coffee today launched a marketing initiative called People & Planet, designed to highlight some of the coffee roasting company’s long-running direct trade relationships and promote the resultant coffee offerings.

The company has organized the campaign around three pillars, or three different ways of characterizing sustainable relationships with coffee producers: direct trade, farmer assistance, and certifications.

Indeed, the most interesting thing about the campaign is the fact that a company with the size, history, buying power and …



US Coffee Roasters Take Home Awards

The 8th Annual Good Food Awards ceremony took place this past weekend in San Francisco, honoring coffee roasters alongside craft producers in specialty culinary categories such as beer, cheese, spirits, oils and preserves. Sixteen winning single-origin, sustainably sourced coffees from 16 different U.S. roasters received awards.

Twelve of the winning coffees were sourced from Ethiopia, a fact due not only to the abundance of quality of coffees there, but how well they hold up in roasted form over time, as …



Coffee Expands to Niche Markets in 2017

Sales at coffee houses hit $21.6 billion in 2016, but retail products and ready-to-drink coffee offers stiff competition, according to Mintel. Nitro coffee, produced by adding nitrogen to cold brewed coffee, had a breakout year, hitting the mainstream …



Restaurant Industry 2017 – Predictions for the New Year

The beginning of the year is a good time to look at industry trends and predictions. Smart foodservice operators know that constantly reading consumers and adjusting strategies is the key to build a long-term business.

The Sugar Foods marketing team wants to help you identify the trends that face the restaurant industry so you can position yourself for success. The restaurant industry saw sales decline last year… how to turn momentum around? Here are some predictions for 2017:

  1. Restaurant sales



A Guide to Cold Coffee Differences and Definitions

As we noted in our 2016 Year in Review piece regarding coffee served cold, it’s clearly an intensely fast-growing subcategory that shows no signs of slowing down, let alone disappearing.

Established, traditional coffee companies are increasingly identifying cold coffee products as major potential revenue generators either as café menu items, wholesale provisions or RTD packaged beverages. It is also becoming more common for new roasters to launch with RTD coffee products, depending on them as important sources of startup …



Cold brew coffee and tea; dominant drinks of 2017

The influx of cold brew choices has many manufacturers fighting for refrigerated shelf space. Retailers may still be somewhat wary of devoting too much space to the ready-to-drink coffee and tea drinks, which take away from timelessly popular juice and fruit drinks.

However, if sales continue to rise—and the latest numbers show the segment is expected to grow 62% in the next eight years —these products will squeeze others out of that space, just as those fruit drinks did to …



Goats Discovered Coffee

A popular story about how coffee was discovered is that a goatherd in Ethiopia noticed his goats eating beans from a particular tree, after which they got more energetic than usual. He tried them as well, and found that they made HIM more energetic too…



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